China hardware building materials export Brazil's challenge
Release date:2017-09-11
source:本站
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As the largest country in South America, Brazil is the central market of South American countries, only Sao Paulo has 22 million people. Brazil has strong radiation and industrial leadership in neighboring countries and regions. Brazil's construction market accounts for nearly half of the Latin American market share, in the past few years the Brazilian construction industry to an annual rate of 20% increase.
Brazilians on the desire to decorate much higher than the Chinese people, almost every 3 years will be re-decoration of the room, it is also the needs of this city plastic surgery and living habits, the formation of the Brazilian building materials market special supply and demand. Brazilian building materials prices are several times higher than the Chinese products, and product quality is less than the Chinese building materials products, so exports to China from Brazil sanitary ware, stone and other products by local consumers.
As an important emerging country, the Brazilian building materials market is huge and growing faster. Brazil's construction industry has a total annual output of more than 49 billion bakhts, equivalent to US $ 165 billion, with 11 million employees; Brazilian building materials total sales of 178 billion taels, equivalent to about US $ 50 billion in US dollars, of which construction equipment sales accounted for 11.1% 19.8 billion bargain, 88.9% of sales of building materials, 85% of domestic building materials, imports accounted for 15%.
Brazil imported nearly $ 7 billion in building materials and construction equipment in 2015, mainly involving cement, coatings, building ceramics, cables, pipes, hardware and so on. 2016 Brazilian building materials industry architectural coatings increased by 10%, bathroom equipment increased by 4%, metal ceramic tiles, etc. to maintain a steady growth. According to anamaco statistics, the retail market for building materials in Brazil in 2016 increased by 5% from last year. 15% of enterprises in 2017 wanted to hire more employees and 38% wanted to increase their investment.
Brazil accounted for more than 2/3 of the building materials dealers sales of imported products, sales of imported building hardware accounted for 66% of sales of imported lighting equipment and construction cables accounted for 60%, imports of paint accounted for 22%, 21% of imported construction pipe, Imports of doors and windows accounted for 4%, sales of sanitary ware accounted for 9%, other infrastructure materials accounted for 10%, can be found, construction hardware and tools is Brazil's largest imports of products.
China 's hardware building materials export challenges
1. Increased manufacturing costs
China's hardware building materials, the biggest advantage is relatively low manufacturing costs, but with the international iron ore prices continue to rise, steel, copper, zinc and other raw materials prices hit a new high, coupled with oil, coal prices all the way up, The cost of the enterprise is increasing. At the same time, the domestic labor costs continue to rise, further weakening the hardware building materials industry manufacturing cost advantage.
2. Brazilian domestic investment increases restrictions on imports
Based on the Brazilian hardware building materials market strong market demand is expected to attract a lot of manufacturers to invest in Brazil to build factories, the use of Brazil's rich domestic raw material resources, which to some extent on the Brazilian imports constitute a substitute role. On the other hand, China is far from Brazil, due to the characteristics of the hardware building materials itself, some products are vulnerable to moisture, easily damaged, while the international trade shipping costs are high, but also to the Brazilian exports constitute a greater challenge.
According to the Brazilian building materials buyers survey data, that to import building hardware tools (construction hardware, decorative hardware, iron, handle, all kinds of construction tools, etc.) accounted for 50%, to import architectural lighting and equipment (led lights, (6210, 185.00, 3.07%) of the pipe fittings, faucets, fittings, pipe fittings, pvc (6210, 185.00, 3.07%) pipes, Accounting for 13%, imports of infrastructure materials accounted for 13%, imports of ceramic sanitary ware and decorative ceramics accounted for 6%, in addition to locks, doors and windows and architectural coatings have about 4% of the import demand.
South America is the focus of China's exports of products, China's construction ceramics, construction hardware, lighting and other products in the international market with reliable quality and low prices have achieved a high reputation and market share. In the past, China's hardware and building materials and lighting products are mainly concentrated in the European and North American markets, in Europe and the United States market is relatively saturated, competitive situation, the choice has not yet fully developed, the potential of the South American market is the development of today's Chinese enterprises market strategy The
China Hardware building materials export opportunities:
1. Brazil's hardware and building materials market has great potential; Brazil as a representative of emerging economies and one of the four members of the BRIC countries, rapid economic development, per capita disposable income gradually increased, affecting the quality of life of housing conditions are increasingly demanding. Brazil's domestic real estate boom, coupled with Brazil is a young country, the newly purchased housing and decoration to Brazil's hardware building materials market potential for future growth is huge.
2. The World Cup and the Olympic Games have been held in 2016 World Cup and the Olympic Games held in Brazil to a large extent led to the expansion of the city's demand, the Brazilian government in infrastructure construction, port construction and many other aspects of investment increased, especially in the hardware building materials industry Will benefit a lot in this opportunity.
3. The application of energy saving and environmental protection building materials will produce new growth space. With the popularization of green energy saving and environmental protection materials, the awareness of consumers is gradually improved, and the related marketing work has achieved certain achievements. For this emerging market growth point, countries are focused on the relevant research, with a view to achieving first-mover advantage, occupation of the initiative, which for China's exports in related fields has added a huge growth point.
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