Internet + hardware: subversion or innovation?

Hardware and the Internet distance, what is very close, or very far?
From the hardware industry forum topics, hardware from the Internet close. Previously, the hardware industry forums are discussing quality, brand, procurement, facilities and other topics. But since last year, almost all of the hardware industry forum will be "Internet" as a theme or important issues.
However, from the external environment, the hardware is still far from the Internet. Since 1987 China issued the first E-mail to the world, the Internet has entered China for 30 years; since 1997, the concept of e-commerce into China, has also been 20 years.
And until today, the hardware industry began to focus on the "Internet" problem. This from one side shows that the hardware industry missed the Internet for the most thriving 30 years.
At present, the Internet for the hardware industry is still a new concept. The new concept is bound to bring a new way of thinking, a new mode of production and a new business model. So, the new problem followed, which for the hardware industry, whether it is subversive, or innovation?
Hardware and the Internet, how should friendly get along? How should change and breakout? December 18, 1816 afternoon, Internet + Hardware: Britain is also a new innovation and 2016 China Hardware Dealer Development Forum held in Linyi City Government Building.
Awareness: subversion or innovation?
Linyi City, Hedong District Government Vice Mayor Chu Bing, vice chairman of China's five cross-commerce business association, vice chairman of Shandong Hardware & Electrical Chamber of Commerce, Linyi City Hardware Electrical and Mechanical Chamber of Commerce Chu Yanyun, China five cross-commerce business association Secretary-General Zhou Deyi attended the forum And addressed.
Xu Bing said, Hedong District, Linyi City, a long history of the hardware industry, the fifties and sixties of the last century to the production of metal products known throughout the country, known as the hardware reputation. With the rapid development of market economy and reform and opening up to further promote the region's hardware industry gradually grow and develop, to cultivate four professional towns, 82 professional processing villages, more than 600 metal manufacturing and processing enterprises.
Linyi Hardware City for the country's second largest wholesale market for the same industry, on this basis, Hedong District vigorously develop the hardware machinery manufacturing industry, Jiangbei largest hardware steel distribution base. 2009 has been China Hardware Products Association, China Manufacturing Association awarded the "China Hardware Industry Trade and Industry City" and "China manufacturing industry cluster pilot area."
In recent years, Hedong District, follow the trend of a new round of Internet reform, in-depth implementation of the Internet + action plan, make full use of information technology, improve the hardware manufacturing industry, planning and construction of Hedong District e-commerce business park, Industrial park, the operation of the line of China Linyi Hardware Network, carefully created a line of online and new combination of marketing services system to consolidate and enhance the development of hardware machinery industry advantages.
Chu Yanyun as a representative of the hardware industry put forward their own problems, he said that next year is the implementation of thirteen five plan an important year, but also the supply side of the structural reform to deepen the year in the world economic recovery in the context of development, Confused in the wandering, bitter to find a breakthrough good policy, dare to ask where the hardware road?
Zhou Deyi said that some people say that the Internet + will completely subvert the hardware and mechanical industry, the inherent marketing model and market structure, I do not recognize this view. From the commodity sales of this dimension, the original business is through the agent or distribution channels to achieve product sales, relative to the electricity business, the original model is offline sales, with the Internet form online sales, an increase of sales, and because the line On the sale of a wide range of coverage, free from time and space constraints, convenient and other advantages, online sales may be part of the diversion from the line, but more is the increase in online transactions, the sum of the two, Will be greater than the original single traditional channel sales. And this is the Internet + value of the specific embodiment of the role.
On the heart of fear
Tian Ma, the chairman of the Information Technology Co., Ltd., snowball capital founder Wang Xue, Taobao hardware category two small Zhou Jianping, vertical and horizontal electric business company co-founder of the Northwest company She Jiawei, Alibaba Linyi regional manager Li Hu attended the forum and delivered a keynote speech.
Wang Xue said that today's hardware sector colleagues are still discussing how to buy online line, when the Internet has been from the line went to the line, many of the hardware entrepreneurs now also said, very afraid of the Internet, feeling There is no business opportunities, in fact, on the contrary, the real industry Internet age has just begun.
The opportunity lies in the development of the Internet + heavily vertical company, the future in each sub-field will be the birth of a new Internet giants.
Wang Xue believes that the future of each individual will become a data center, media center and value center. Next to enter the state of all things connected, the Internet nerve connection to the world. So from this big strategy can also think about why the country to launch a strategy along the way, in fact, along the way the strategy is the country from the Internet from the line to the line of a manifestation of the country is also from the line to the line , China with the Internet era to connect the world.
Hardware industry should be deeply embrace the Internet, with an open attitude to meet the arrival of the Internet. The real core of the Internet is to connect the two words. So the hardware industry not only to connect customers, not only to the product into the online sales, and because the unique characteristics of the hardware industry is after-sales service, after-sales service This is the Internet from the line to the line is a very good combination of hope that the future of the hardware industry In the field of industrial products to do some Internet, maintenance, such a platform, which may also become a platform for large Internet data in China.
Zhou Jianping said that from the perspective of the Internet, Taobao has been holding the fear of non-Internet heart. Whether it is a billion business or millions of businesses we have a fear of the heart.
How to use the Internet thinking to reshape the traditional sales, production model? How to use the Internet thinking, to promote the orderly growth of the brand and other issues, the dialogue guests have the mayor Wang Xue, Taobao hardware category two weeks Jianping, star group soil cat Network General Manager Zheng Haiyan, Tsinghua University, Wuhan University EMBA Lecturer Beijing Hardware Enterprise Chamber of Commerce Executive Secretary Zhao Yong, Lishui only Electronic Commerce Co., Ltd. Deputy General Manager Zhu Xianghua to participate in the discussion. The scene to express their views, applause constantly. Forum by the China Hardware Brand Alliance Secretary-General, boutique hardware magazine president Cheng Feng presided over.