Today, the steel industry is facing heavy pressure, steel traders are very difficult to operate, and the total size of the company's business not only did not shrink, is still expanding. Recently, the total has also recruited several sales staff, ready to increase this year's sales by two percent. The company can achieve such results, thanks to the total "three magic".
In 2005, the total sea to create steel companies, operating is rebar, wire and other types of construction steel, orders from the steel mills, set up in the mall selling goods, low prices, high prices, profit is also good, a few years down , Accumulated some funds, the scale of enterprises gradually expanded. However, by 2010, always felt that business is not as good as a few years ago, not only the price is very low, and highly competitive. In the face of this situation, has been carried out in-depth, extensive market research and exploration, after more than six months of visits, groping, has been determined from three aspects, one is deep plowing the end market, the second is to adhere to customers, Is to strengthen the risk control, has always been called "three magic". Had always let employees use this "three magic", and soon get results
"Deep plowing end market" is a major change in the general business philosophy. Since the creation of the company, has always been engaged in distribution, retail, do not do the terminal market. Now, the steel market environment has changed, into the buyer's market, the original distribution, retail business model is not suited, and many steel traders began to withdraw from the secondary and tertiary markets, to the terminal market. And always further, put forward the "fine works, boutique supply" business philosophy, to provide end users with higher quality services to ensure the smooth construction site. Once, has always been a construction project to transport steel, on the way encountered haze, highway road closures, trucks blocked in the halfway, can not be timely steel to the site. Have been informed of the news, immediately take remedial measures in the local high price of a number of rebar procurement, sent to the site overnight, to ensure the smooth construction of the city's key projects.
Construction site learned, grateful to say that thanks to the steel you will be promptly sent to the site, or today the city leaders to check the construction situation, if the material is expected to work, it is not good to explain. Since then, the total terminal market has become more and more widely This "deep plowing end market" has become a major magic weapon.
Zeng total second magic weapon, is to adhere to the "customer king" business philosophy. Has always been in the minds of every employee in the company "always put the interests of customers first," a principle of service, to establish a "customer-centric, and customers were growing" business philosophy. In the daily operation, has always not only pay attention to the development of new customers, more concerned about the maintenance of old customers. In the sales process, the total staff found that downstream users of the unconventional varieties of steel to know little, because this kind of unconventional steel varieties demand less, many steel traders are reluctant to supply. Some end users encounter the use of steel-like customers, and sometimes only use high-priced steel to replace, resulting in a lot of waste. In order to solve the customer's worries, has always put forward "as long as the name of steel, we are supply" service slogan, although these small quantities of steel supply is difficult to have much profit, but let customers remember this "Customer as the center" of the company, and with the formation of a solid relationship.
The third largest magic weapon is "to strengthen risk control." In the total eyes, to prevent risk is more important than sales, sales and then large, if not timely return payment, no profit, equal to white dry, if the loss, then the greater the loss of sales more. Therefore, the total has always been to prevent the risk of the first place, the pursuit of profitable sales.
Therefore, the total choice of end users, the first consideration of each other's financial situation and credibility, the general choice of 10 days or so will be able to pay the purchase of construction projects to strengthen the company's financial risk control, would rather not do not take the money risk. In recent years, affected by the environment, the downstream steel industry real estate funds, a lot of plans to start the project did not start, resulting in the company's business has shrunk, the profit is very meager. In order to control the risk, this year has always adopted a "zero inventory" business model, mostly on-demand procurement, business risk control at the lowest, savings energy, in order to ensure the company's financial security and corporate profits. Strengthen the risk control of this magic, so that the total payment so far can be timely return, each single business to achieve a profit.
Zeng total "three magic", so that his company customers surplus door, business is booming, 2015, the company achieved profits up 15% over the previous year. Had planned 2016 years, sales and effects to a higher level, up 20%.
Commentary
Thinking a change in the market one
The protagonist of this case has always won the "three magic" is constantly adapt to the changes in the market environment, through continuous exploration, practice and achieved to adapt to the new market environment, thus, so that the total company out of the woods, to overcome the crisis , Grasp the opportunity to achieve new life. Has always been innovative business philosophy, when many steel trade is also keen to do retail and move the brick profit model, he decisively out of the distribution market, the main terminal market, pay attention to service quality, shaping the company's new image and brand, won the Customers of the favor, and ultimately won the terminal market, can be described as a change in thinking, a market.
